SALES WEEK

EquiTrust New Business Processing
Standards = 5-8 business days

(For in-good-order business, from application
received to issue or request transfer of funds.)

LONG-TERM CARE BENEFITS — NO QUESTIONS ASKED!

With Bridge, all your clients are covered for LTC benefits

Have clients looking for long-term care (LTC) coverage, but who prefer not to answer a long list of health questions? Or maybe they want to avoid an underwriting interview?

No problem! Bridge^® by EquiTrust provides instant, guaranteed approval¹ for LTC benefits, with:

✅ NO health questions

✅ NO underwriting²

✅ NO interview

✅ NO medical exams

✅ NO prescription checks

✅ NO field underwriting 

Everyone’s covered. Your clients won’t be declined in underwriting for LTC coverage — regardless of health issues.

Clients who choose to bypass underwriting will be assigned to Secure class. By participating in underwriting, they may qualify for Preferred or Standard class, through which premium dollars purchase a higher long-term care benefit.

Want to know more about Bridge?

Bridge is an innovative approach to LTC planning. It combines a fixed index annuity with long-term care benefits and a personalized wellness program.

Find everything you need to learn about, market and sell Bridge.

Register for our upcoming webinar

Bridge — Guaranteed approval for LTC benefits
Join us for an exclusive webinar to learn more about how easy it is for your clients to be approved for Bridge LTC benefits.

We’ll discuss:

✅ The Assured Digital Underwriting process with guaranteed approval

✅ Bridge’s three underwriting classes

✅ How clients can qualify for Bridge Secure class with no underwriting and

no interview

✅ Five health questions to qualify for higher underwriting classes

✅ And more!

Come with your Bridge questions!

Wednesday, July 24

10:00 a.m. Central

Don’t miss our premium bonus special!

Offer clients an extra 2%³ on their premium bonus with this limited-time offer — available through September 30, 2024!

2025 EquiTrust Producer Incentive Trip

Paradise awaits! The qualification period is underway — we’re taking our top 40 producers to magnificent Turks & Caicos.

Have a potential Bridge case you’d like to talk about? 
Call Sales Support at 866-598-3692 or email
 Sales.Support@EquiTrust.com.

866-598-3694  |   Sales.Support@EquiTrust.com   |  Agents.EquiTrust.com

Active Member

¹ Must pass suitability requirements

² Secure underwriting class is assigned to clients who choose to bypass underwriting or answer “Yes” to one or more of the first three of five health questions all applicants are asked.

³ Premium bonus on MarketForce Bonus Index™ increased by 3% in CA

Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop^SM Wellness Rider issued on ET-WEL(11-21).EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.

1488-BRG-EM-SW (07-24)

FOR PRODUCER USE ONLY