SALES WEEK

EquiTrust New Business Processing
Standards = 5-8 business days

(For in-good-order business, from application
received to issue or request transfer of funds.)

BRIDGE OFFERS YOUR CLIENTS A PATH TO INDEPENDENCE

Not having a long-term care strategy can be costly — both financially and personally

It’s a fact — 70% of people turning 65 today will need long-term care (LTC) services or support in their remaining years.¹

But standalone LTC insurance can be expensive and difficult to obtain. And relying on friends and family for care can result in strained relationships, and physical and emotional exhaustion for the caregiver.

Bridge^® by EquiTrust combines a fixed index annuity and long-term care benefits, plus the NeverStop^SM Health Coaching and Rewards Program.

Bridge offers a solution
As they age, Bridge can empower your clients to maintain their independence. In fact, by participating in a wellness-focused lifestyle through NeverStop, you clients could even delay, shorten or even avoid the need for LTC services or dependence on others for care.

Watch the NeverStop video to get the details.

Learn more on the Bridge microsite

Find everything you need to learn about, market and sell Bridge.

Don't miss our limited-time premium bonus boost!

Offer clients an extra 2%2 on their premium bonus with this limited-time offer — now available through June 28, 2024!

2025 EquiTrust Producer Incentive Trip

Paradise awaits! The qualification period is underway — we’re taking our top 40 producers to magnificent Turks & Caicos.

Office closure

EquiTrust offices will be closed on Wednesday, June 19, and reopen on Thursday, June 20.

Have a question about the advantages of Bridge?

Call Sales Support at 866-598-3694 or email Sales.Support@EquiTrust.com.

866-598-3694  |   Sales.Support@EquiTrust.com   |  Agents.EquiTrust.com

Active Member

¹ “How Much Care Will You Need?”; Department of Health and Human Services; Administration on Community Living; https://acl.gov/ltc/basic-needs/how-much-care-will-you-need; accessed May 9, 2024.

² Premium bonus on MarketForce Bonus Index™ increased by 3% in CA.

Contract issued on Form Series ICC12-ET-EIA-2000(11-21) or ET-EIA-2000(12-21). Riders issued on ICC17-ET-FIXED-MVA(02-17); ICC18-430-NHW(06-18) or 430-NHW(08-03); ICC16-ET-TI(10-16) or ET-TI(10-16). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21).

EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa. 

1378-BRG-EM-SW (06-24)

FOR PRODUCER USE ONLY