While we all hope that customers have the coverage they need throughout their lives, the fact is, the majority of people find themselves lapsing coverage at the end of their level term period. This comes at a time when many of them continue to need financial protection. As a leading term carrier with multiple affordable options, we want to give our mutual customers the opportunity to maintain the coverage needed to continue protecting their loved ones into the future.
The Term Expiry Marketing Campaign is a direct mail program targeting select LGA (Banner) policyholders with policies between 4 and 6 months from the end of their level term period. Eligible customers will receive a letter giving them an opportunity to call our in-house dedicated call center to receive an insurance review and no-obligation quote.
Not to worry, all resulting sales will use the policyholder’s current active servicing agent as the writing agent on the new policy and will receive full commission along with their uplines getting full overrides.