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NOW AVAILABLE: Marketing Materials for Highmark's 5-Star Medicare Advantage Plans
To help you sell our 5-Star Pennsylvania Medicare Advantage plans, we have developed marketing collateral and email templates that can be used either during or after AEP.
5-Star Plan Marketing Collateral
All of the marketing pieces described below are, or will be, available from MarCom, which you can access via the Medicare Producer Portal by clicking here.
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AVAILABLE NOW: Window Clings, Social Media Ads,
and Digital Display Ads
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Window Clings
These vinyl window clings are available in Blue Cross Blue Shield (BCBS) and Blue Shield (BS) branding. They feature a single message and do not include the AEP deadline date, so they can be used either during or after AEP.
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Social Media Ads
These files include graphics and text for use on social media platforms, and they encourage members and prospects to reach out to you about our 5-Star plans. They are available in BCBS and BS branding, with two messaging versions: one specifically for use during AEP that includes the December 7 deadline, and one general version that can be used after AEP. These files include a PowerPoint file that allows you to copy and paste the text that should be included in your social media posts.
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Digital Display Ads
These files are graphics for digital display to promote our 5-Star plans. They are available in BCBS and BS branding, with two messaging versions: one specifically for use during AEP that includes the December 7 deadline, and one general version that can be used after AEP. Three sizes are available for each region and messaging version.
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AVAILABLE SOON: Postcards and Posters
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Postcards
These postcards are customizable and are available with or without the option to add a headshot. They include customizable fields to add agent information. They are available in BCBS and BS branding, with two messaging versions: one specifically for use during AEP that includes the December 7 deadline, and one general version that can be used after AEP. Postcards will be available via MarCom within the next week or two.
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Posters
These posters/flyers are 8.5"x11" and are available in BCBS and BS branding. They include customizable fields for your name and phone number. They feature a single message that can be used both during and after AEP. Posters will be available via MarCom within the next week or two.
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5-Star Plan Email Templates
The following email templates are Word documents you can download and use to copy/paste into your emails. Each file includes instructions for use, and features two separate messages: one for use during AEP, and one for use after AEP.
Blue Cross Blue Shield email template - click here to download
Blue Shield email template - click here to download
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