Did you know life insurance sales leaped during the pandemic? On February 2nd, The Wall Street Journal reported applications for life insurance increased by 4% in 2020, the highest year-over-year annual growth rate since 2001. Many improvements have been made to the application process: lower term rates, easier applications, easier delivery of policies and accelerated underwriting programs. Bottom line, this is a big win for you and your clients and it is a great time to reach out to your clients for a life insurance check-up.
Now is a great time to contact clients about getting the life insurance coverage they’ve been putting off. It is also a perfect time to see if you can get your clients better coverage for the same price, or the same coverage for a lower price.
Here’s how you can take advantage of the price wars:
It is our job to help you protect the lives of your clients. Contact me for more sales ideas and ways to grow your business and relationships through life insurance.