We all know that leads are the lifeblood of the senior life insurance marketplace, and they can either help lead you to great success or failure. I can help you maximize your sales potential.
Here are some pointers to help navigate your lead options:
- Buy leads, and buy them consistently.
Leads are like an ocean’s tide. Sometimes the tide brings you a lot of leads, and sometimes the tide doesn’t bring in as much. You need to be able to ride it out and stay the course. You should purchase leads month-after-month, otherwise you’re not going to get a consistent lead flow. Plus, ordering one batch of leads is not a fair sample of how the leads are going to work out in the long-run.
- Set a monthly lead budget.
Through your relationship with URL Insurance Group, you have access to several lead sources that fit most budgets. You need to set a realistic budget. If your goal is to sell $10,000 in final expense business per month, your lead budget should be about $1,000/month. We have found that marketing and lead costs make up about 10% of your sales revenue goals.
- Buy exclusive leads.
There are so many lead vendors that sell and re-sell leads. We have vetted a number of lead companies to find our agent-partners exclusive direct mail and tele-marketed leads.
- Work with a brokerage that subsidizes your lead costs.
Lead expenses can add up fast. Partnering with a good brokerage can help with those costs. URL Insurance Group subsidizes your lead costs based on your final expense production. You can use one of our lead vendors, or a lead vendor of your choice. Either way, we will reward you for doing business with us!
Our top producers are consistently selling over $100,000 in final expense, and you can too! Check out our lead program, then call me at 717-216-8041 to develop a plan that will help your sales grow!
P.S. Don't miss my webinar on February 11th at 10:30am to get all your final expense questions answered!
