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Gina Dano
Gina believes that by being crystal clear on who we are,
what defines and differentiates us (as individuals, as organizations, in
our product offerings, etc.) and staying true to it, we will discover
potential that would otherwise go untapped. She is the founder and
president of Define U Consulting, and is committed to helping
individuals, teams, and organizations elevate their performance by
advocating for programs that bring trust, accountability, authentic
communication and collaboration to the workplace.
Corporate Experience
Prior to founding her own company, Gina spent 24 years at
Aetna, where she enjoyed a successful career in sales, sales management,
and in learning and development. She led a team that was responsible for
all training and development needs for the sales and sales management
teams across the enterprise. During her tenure she participated in
various process improvement, change management and culture initiatives,
as well as leading the teams responsible for planning and executing annual
sales conferences for upwards of 700 sales professionals. Her background
in planning with senior leadership to align training with business
priorities and drive performance improvement in both front-line sales and
leadership teams has translated well for her as she works with clients of
her own. These clients include small to mid-size businesses in the
insurance, health and wellness, and financial sectors.
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