We are thrilled to release our new Social Media Guidebook to help you whether you're new to social media or just looking to close a few knowledge gaps. This Social Media Guidebook is a thorough guide on how to use and create content strategies on the most popular social media platforms -- Twitter, Facebook and LinkedIn. Inside you will get detailed descriptions on what each platform does, how to create successful profiles, what specific features each possesses that you and your chapter can benefit from, and so much more. You’ll also be introduced to:

•    best practices to help promote your chapter

•    creating Twitter/Facebook ad campaigns and LinkedIn text ads along with examples

•    Twitter content strategy for 140 characters

•    creating Facebook stories and events for your chapter and business

•    using Facebook Live

The social media guidebook is a deep dive into how chapter members can create and execute various strategies for successful social media campaigns. When it comes to promoting your chapter to increase member recruitment, you will learn how to create and schedule creative content to help reach potential members as well as increase your member involvement online. Facebook and LinkedIn groups are perfect for engaging current members by hosting discussion forums on a popular issue, post activities related to your chapter, share photos and links, and share chapter achievements.

When your chapter wants to promote upcoming events, implementing social media techniques can help increase awareness within your social network, drive your audience to a webpage to learn more about your event and encourage them to register with just one click. Facebook Live is a great way to announce an upcoming event and you can easily use it to livestream your event. Streaming breakout sessions, interviews with speakers and positive feedback from attendees promote your event to your network and keep your audience tuned into your Facebook page for more.

This training guidebook also provides best practices on how to promote your business on Twitter, Facebook and LinkedIn. Creating a Twitter campaign to boost your followers, messages and interactions and customizing your LinkedIn profile to attract clients and promote yourself as an expert in your industry can all be accomplished through this guidebook.

In addition to the Social Media Guidebook, we have created 17 step-by-step instructional videos for Twitter and Facebook to give you the basics of how to create an account, market to your clients and increase engagement within your chapters.

You can find our Social Media Guidebook here. Our Guidebooks webpage is located on the Leadership Resources webpage under the Resources tab the website’s homepage. You can also find it under Promote Yourself and Social Media Tutorials.