Have you heard the news? SecureBlue Medicare Supplement will be renamed BlueReliance effective July 1, 2017.
There will be no benefit changes associated with the name change to BlueReliance. The name change will have no impact on current SecureBlue members.
Member ID cards will not be mass-reissued due to the name change. The BlueReliance name will first appear on Medicare Supplement member ID cards printed after July 1.
Collateral stock for SecureBlue sales kits/enrollment packets will be used until depleted which is expected to be in August. Any SecureBlue sales kit/enrollment packet you received prior to July 1 must be updated with a cover letter explaining the name change. These cover letters will be available upon request after July 1.
