HIGHMARK UPDATE
Blue Cross and Blue Shield Association announces free identity protection services for eligible Blue members
In Monday's Wall Street Journal, the Blue Cross and Blue Shield Association (BCBSA) ran an ad announcing that, on or before Jan.1, 2016, identity protection services will be available to all eligible Blue members at no cost to the member. Download a PDF of the ad.
Highmark plans to participate in this important BCBSA initiative, with the objective of enhancing the safety and security of our members in light of heightened cybersecurity risks across the country.
Please know that Monday's announcement is just the beginning of the implementation process. We want the producer community to be aware of this news now and to know that we recognize the importance of providing you with details of the offer, including the vendor when one is selected and other aspects of implementation as they are finalized.
We will be sharing more information in the coming months, as we work to include these services in our benefit offerings. In the meantime, please download and review these talking points for additional information.
Please contact your Highmark client manager if you have any questions.
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